ENTER THE EXODUS
When I ran an experimental, immersive theater company in Europe for nine years, I found that some potential audience members were terrified to enter the theater. They had miserable memories of being forced to get up in front of their grade school class and wanted to avoid being put in other uncomfortable, unpredictable situations with no escape. One audience member, dragged to the theater by his daughter, stood at the door, proclaiming, “I come to the theater to enjoy myself, not to be challenged.”